TikTok’s content has evolved far beyond viral songs and dances. The app now contains hours of content devoted to a virtually unlimited number of topics. Personal finance, home improvement, home repairs, and home buying are all topics with a cornucopia of content. According to HootSuite, TikTok content is engaging users at a far greater rate than other social networks with an average of 10.85 minutes, which is nearly twice the usage time of the next most engaging app Pinterest.

Here’s an agent using humor to entertain and inform viewers on the tough market that we are currently operating in…

/https://www.tiktok.com/@realtoroftiktok/video/7057726713651989806?is_from_webapp=1&sender_device=pc&web_id=7053975207375111685

and another with a tongue-in-cheek look at the many actors in the real estate world:

/https://www.tiktok.com/@loansbyneely/video/6984912826183863557?is_from_webapp=1&sender_device=pc&web_id=7053975207375111685

The possibilities for reaching and educating clients on TikTok are virtually unlimited. Particularly now that TikTok is expanding the availability of longer videos and live streams. Personally, I’m excited to be learning more about social media and engaging TikTok users!!